Hot or Not?

Pantone_Color_of_the_Year_Marsala_Color_StandardsI think it’s fair to say that as marketing ploys go, the introduction in the year 2000 of a “Colour of the Year” by Pantone hasn’t really infiltrated our mindset in the way that might have been imagined. Don’t get me wrong, we all LOVE Pantone. What’s not to love about those fabulous colour swatches, bound into a fan deck which allows us to specify an exact pigment, tint or hue in a standardised colour reproduction system. Pantone began as a commercial printing company in the 1950s and their primary products still include the Pantone Guides, consisting of a large number of small thin cardboard sheets, printed on one side with a series of related colour swatches. The idea is that designers can “colour match” specific colours when a design enters production stage, regardless of the equipment used to produce the colour. Continue reading